As a researcher, I’ve travelled down a (mostly) qualitative research path. It’s a good fit because I find the question of why people think and do what they do, etc to be always and forever fascinating.
Quantitative research, on the other hand, makes my neurons fizzle and for the most part, greatly fatigues them. While I can claim reasonable quantitative proficiency, it’s really not my cup of tea.
But I’m going to write a bit about quantitative questionnaires (to be specific, online surveys).
Tune in over the next few days for some thoughts on Terrible Questionnaires…