Tuesday, April 29, 2008

Bulletin board focus groups

We’ve recently been experimenting with over time, online groups, aka bulletin board focus groups (BBFGs). BBFGs are conducted in a virtual group room, using browser based, and usually dedicated, software.

In contrast to real time online groups, the BBFG ‘session’ typically runs for a few days (but could run over several months). The moderator posts questions over time, and respondents have the flexibility of logging on, at their convenience, to answer questions and interact with other respondents.

I think that BBFGs are the most exciting thing to happen in qualitative research in a very long time. 

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