Tuesday, April 1, 2008

Grid lock


The topic today is grids. Specifically, the grids you get in some online questionnaires, with the brands listed along the top of the page, and a string of brand attributes down the side.

I’ve seen grids with 70 odd cells (or more!) to complete. You even have to scroll and scroll down the page to see the whole grid. And then there's another 70+ cell grid on the next page.

Do you really think respondents will go through each brand and each attribute and rate them thoughtfully?

Chances are you’ll get random answers so they can just get to the next page. And then it’ll be a race to get past all the other grids just to get the incentive. 

Reliable, quality data? No!

2 comments:

joana lui said...

It is great to observe somebody put enough craze towards a matter. I'm thankful that I stumbled upon this process. I am lucky I used the time to read on past the 1st paragraph. You have got a whole lot to say, very much to offer. I really hope guys understand this and look into your page.

safety deposit box
bank safety deposit boxes
mailbox post
residential mailboxes
gold bar for sale

asif ifteakhar said...

Thank you for the great article I did enjoyed reading it, I will be sure to
bookmark your blog and definitely will come back from again.
I want to encourage that you continue your great job, have a good day

north london business opportunities
london networking groups
london business networking
london business group