We're still on Terrible Questionnaires...
Tip # 3: Pilot the thing!
I thought everyone knew about this one too. But they can’t be piloting the questionnaires in my Terrible Questionnaire folder. They really, really can’t.
Fill it in yourself. Does it flow? Does it make sense? Is it easy to answer? Are you bored with it?
Then, and this is really important, get other people to fill it in (before you send it out). Which bits are boring? Which bits are difficult to understand? Listen to their feedback. Then fix the questionnaire and pilot it again (and again) until it’s user friendly.
The more user friendly it is, the better the quality of the data you’ll collect.
Anyway, that's the last of my ramblings on Terrible Questionnaires (for now). I'm moving on in my life.
See you next time for some thoughts on insights.