Sunday, April 20, 2008

What about Tilba Tilba?

In addition to the approach to, and the insight we might get from focus groups, sometimes we compromise on location and in effect, our sample.

While we may feel it would be prudent to include various state, regional or even international perspectives, we settle for a Sydney/Melbourne split. 

Budget, time and/or logistics prevent us from going to Perth, Tilba Tilba, Auckland, Hobart or Blackheath. 

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