Monday, June 2, 2008

Brilliant qualitative research (and how to get it)

Qualitative research. 

Love it? Hate it? Not quite sure?

Without doubt, qualitative research output is hugely variable.

On the one hand, it can deliver quite stunning output: pragmatic insight that inspires brilliant marketing strategies.

On the other hand, the output can be a waste of time and investment. Possibly colourful and possibly entertaining, but nevertheless, quite useless.

If you want colourful and entertaining, buy a Sony Bravia. If you want inspiring, pragmatic research output, then stay tuned. Over the next week or so, I’m going to tell you how to get it.

No comments: