Sunday, May 11, 2008

When wouldn't you?

Before I wrap up on BBFGs, it's probably worth noting cases where you wouldn’t use them.

Where you need to observe how people behave, ‘live’ research is obviously going to be a better approach. Other instances where BBFGs aren’t going to work as well as traditional groups are when the segments of interest don’t have access to, or aren’t comfortable using the Internet.  

It’s really just stating the obvious, but deciding when to use, or not use, a BBFG approach is simply a matter of looking at the research objectives and thinking through the sample considerations.

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