I went to two presentations this week: one was about the Consumer of The Future and the other was about Greenwashing. I find both to be fascinating topics.
A number of speakers presented at each session, but two really stood out.
The first was Mel Silva, from Google Financial Services, at the Consumer of The Future session. Mel gave a cracking presentation: very engaging, perfectly paced, and (thus) ultimately useful.
Different story for the presentations at the Greenwashing session. To my disappointment, the presentations were
excruciatingly boring in a collapse on the floor, very dramatic, “I can’t bear another minute of this” kind of way a bit dull. While I desperately wanted to listen, and desperately tried to listen, I just couldn’t get my brain to engage. Instead, I spent the hour (one of the longest I can remember) thinking about other things entirely. I don’t even know what the speakers said. Aaarrggghhh.
I wonder how much this happens in research debriefs? Slide after slide of insight and stats that clients want to know about, need to know about, but can’t get interested about. Because of the way it’s presented (Zebra presentations excluded of course!).
Come on research land. We have interesting (fascinating!) stories to tell. Let’s not let ourselves down with boring presentations. Think of ways to spiff them up (and I don’t mean Powerpoint clipart).