I call them Porcupine books because they have lots of pages I’ve tagged with little post-its and they kind of remind me of a porcupine’s quills.
It’s a simple and effective rating system: the more quills (tags), the more useful or interesting the read.
Anyway, I thought I’d start sharing my Porcupine book list. Today’s pick is one of my all time top-rating Porcupines.
Title: The Brand Innovation Manifesto
Author: John Grant
ISBN: 0470027517
Source: My very clever friend David, from The Red Brick Road, told me about it.
Nutshell: Best brand read for a long, long time: it fundamentally changed the way I think about brands and branding.
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