Tuesday, August 26, 2008

Porcupine books (ouch!)

I call them Porcupine books because they have lots of pages I’ve tagged with little post-its and they kind of remind me of a porcupine’s quills.

It’s a simple and effective rating system: the more quills (tags), the more useful or interesting the read.

Anyway, I thought I’d start sharing my Porcupine book list. Today’s pick is one of my all time top-rating Porcupines.

Title: The Brand Innovation Manifesto

Author: John Grant

ISBN: 0470027517

Source: My very clever friend David, from The Red Brick Road, told me about it.

Nutshell: Best brand read for a long, long time: it fundamentally changed the way I think about brands and branding. 

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