Following on from my last post, consider, also, that any given community’s needs and expectations are evolving: the Web 2.0 environment is constantly refreshing and reloading itself. What people Digg (figuratively or literally) one minute is buried the next. By the time we try to distill the elements that drove the Digging, ‘they’ (Web 2.0 citizens – or, umm…people by any other name) have moved on to something else.
But, in the midst of this exciting uncertainty – or perhaps because of it – there are some urgent Web 2.0 (let’s not even mention Web 3.0) questions burning ulcers into the guts of the marketing world. No one wants to be left behind or possibly worse, get it wrong.
How can the potential of this untamed, unbridled world nonpareil be harnessed?
You get that it’s not going away and that you need to be a part of it: how can, and should, your brand ride this digital/social media wave?
You get that it’s not about monologues anymore, but conversations: what’s the best way for your brand to start a conversation?
You know that if you don’t join the conversation, it’ll happen without you: web-whispers behind your back. But is blogging, vlogging, Twittering, Facebooking or MySpacing for your brand?
What to do?!