Crikey. Just when we researchers thought we had a pretty good grip on this whole measurement thing, along comes Web 2.0 to blog us on the head and throw us sideways.
Budgets are (or will be) moving into this space faster than you can tweet about it.
But what on earth should we be measuring here? What should we track and how will it help us?
What do we need to consider, from a research point of view, when we’re looking to understand this (relatively) shiny new world of Web 2.0?