I’ve been watching the BigPond/Twitter proceedings with great interest.
In true Web 2.0 fashion, the discussion has taken on a life of its own.
Well, for the most part.
Ironically, BigPond’s own contribution to the conversation has been somewhat stilted. A bit reserved. A bit corporate.
No surprises there. It’s what they do and what they are. And being corporate is fine in a prospectus. And it’s fine on TV. It’s part of their groove and, no doubt, part of what gives the big in BIGpond some credibility.
But being corporate on Twitter just doesn’t work. And trying to be not corporate, when, by all intents and systems you are corporate, just isn’t very credible.
Can Twitter ever be the right medium for corporates? As corporates?
I don’t know, but I don’t think so.
P.S Then again...